Introduced a new generation of fans to the magic of the world’s oldest domestic football competition by giving children a chance to win a sleepover with The FA Cup in an effort to increase falling attendances. Four lucky fans took the famous trophy home for a night with over 1,000 pieces of coverage ranging from BBC Breakfast to Sky Sports covering the story, resulting in a 9% increase in family attendance and the highest overall FA Cup attendances in 30 years.